Hypnosis Daily Bulletin

These simple rules, though by no means compulsory in every case, are so elementary that they are being applied wherever suggestion is of value. Life imposes them, in fact, upon virtually all professional men, in their relations to clients. Any good physician, for instance, knows that the atmosphere of his office accounts for half of his success among patients, not only from the monetary but also from the curative point of view. And if he estimates soundly the role of these seemingly irrelevant factors, he will not hesitate to pay a high rent, to furnish his reception-room cleanly and impressively, and even to purchase an automobile whose make tends to magnify his prestige. That environment, if properly selected, facilitates suggestion should be best understood, of all people, by the hypnotist.

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